The calls ended in 1973 when the Fetter Furniture Co. closed its doors.

The store’s founder, Maurice Fetter, started the business in
1912, when he brought his family from Bridgeport.,
Conn., to Huntington just in time for the
 1913 Ohio River flood.

The first Fetter store was located at 4th Avenue and 11th Street. Later a
second store was opened at 3rd Avenue and 8th Street. The two
stores were combined in 1956 when the business moved to a
 building at 621 4th Ave., formerly occupied
by Sears, Roebuck & Co.

Simon Fetter succeeded his father as the company’s president. A
Marshall University graduate, he served in the 1960s as
 president of the Huntington Retail Furniture Dealers
Association. (It’s been many years since
Huntington had  enough furniture stores
to justify a trade association.)

Simon Fetter’s younger brother, Herman, was the company
secretary. In a 1973 interview with The Herald-Dispatch,
 he announced that after being a part of the city’s retail
picture for more than 60 years, the store was going
 out of business. “We’ve reached an age when
 we want to retire,” he said.

He said he couldn’t remember how long he and his brother
 had been using the “You always do better with Fetter”
 sloganand advertising on Stinger’s radio show
“but it’s been years and years.”