
  Quaffing a few ten-ounce glasses of lager in the Fesenmeier tap room, which is 
  an exquisite place with all the atmosphere of a genuine German beer garden, 
  Frank and his brother Gus, the present brewmaster; and tall, lean, affable 
  George J. Linsenmeyer, the sales and advertising manager for the firm – 
  discussed with the writer various possible ways of producing this story.
  
  Mr. Linsenmeyer suggested a recapitulation of the brewery’s long and 
  respectable history here in Huntington. Frank and Gus nodded in assent. 
  However, newspapermen being hard-headed, this was rejected by the writer in 
  favor of another approach.
  
  “LET’S GIVE them the story of the bottle or glass of beer” the writer 
  suggested. “Let’s give them the whole romance of producing your product. 
  People are afraid of history because there are too many dates.”
  
  This idea was adopted unanimously.
  
  So a few lagers later, in the company of George Linsenmeyer, this is the story 
  that unfolded before the eyes of a lay beer lover:
  
  Beer is truly a beverage of moderation, manufactured with all the care, 
  integrity, and patience of great artists.
  
  WITH COUNTLESS numbers of federal regulations to observe and with the ever 
  present shadow of a return to prohibition confronting them – the makers of 
  beer are truly people of stouthearted ken.
  
  But they wouldn’t have it any other way.
  
  “It makes us work harder and longer to present a temperate beverage that the 
  working man can consume in moments of relaxation, “George said. “It makes us 
  work harder to prove that we are in a respectable and fine business – free 
  from the stains of the many charges that are always being thrown at us.”
  
  BUT GEORGE didn’t spend too much time philosophizing. Instead, in capsule 
  form, he completed a swift tour of his brewery explaining the story of a glass 
  or bottle of beer.
  
  EVERY BOTTLE of beer that Fesenmeier's place on sale is 
  checked for purity and a lack of foreign substances. Shown here (left) is a 
  line of beer bottles which have just passed through the pasteurizer and have 
  been crowned with caps in the circular device seen in the center. They then 
  pass before the inspector, shown at the left, who with the aid of a powerful 
  light placed on the far side of the bottles, can detect any impurity that may 
  have crept into a bottle.
  
  The first stop on this trip is the mash tub [tun] into which grain and water 
  are placed. The grains and water are agitated to get starch and sugar. In all, 
  this tub holds 300 barrels of water and 12,000 pounds of grain – which is in 
  the heavyweight class. Incidentally, the grains are malt and corn flakes.
  
  When this step is completed, the grains are strained off from a liquid known 
  as wort, i.e., the name of the liquid when straining is completed. This takes 
  place is a lauter tank where the remaining grains are pushed into a hopper and 
  sold to farmers as cattle feed. During the process of straining in the lauter 
  tank, the grains gain 30 percent of proteins.
  
  The wort is then drained off in tubs. The brewmaster, Gus Fesenmeier, checks 
  the liquid for clearness and if it isn’t clear, he pumps it back into the 
  lauter tank. If the liquid is found to be clear, he pumps it into a brew 
  kettle.
  
  Made entirely of copper and resembling a giant tea kettle, the brew kettle is 
  one of the most picturesque pieces of equipment in the plant. In it, hops are 
  added to the wort or strained liquid. Eight u-shaped pipes fastened to its 
  sides force steam into the kettle in order to boil the wort.
  
  This boiling is done to get the true essence of the hops into the liquid. In 
  the center of the kettle floor is a hop-strainer which handles the runoff from 
  the hops after the kettle’s chore has been finished.
  
  AT THIS POINT the wort drops into the hot wort tank from the beer kettle. Any 
  sediment in the liquid will drop to the bottom of the tank while the wort 
  itself is pumped into a “cooler room.”
  
  In the “cooler room,” which is its name and not a description of it, the beer 
  (we can call it that now) is pumped through to the top from which it trickles 
  down over copper and cast iron pipes. Ammonia is pumped through the copper 
  pipes and brine through the iron pipes, while the beer is trickling down. This 
  enables it to be cooled from 180 degrees to a chilly 40 degrees.
  
  From the “cooler room” the beer is pumped into settling vats where yeast is 
  added. The beer remains here for a day which allows an activation of the 
  starch and sugar, causing fermentation. These vats, there are three of them, 
  are glass lined.
  
  At this point, George pointed out that the brewing process of one batch of 
  beer would have reached 14 hours.
  
  From the settling vats, the beer is pumped into the fermenting room where it 
  does just that (fermenting) for 10 days in order to attain the legal desired 
  alcohol content. While the fermenting is in progress, carbon dioxide is drawn 
  off and stored. It is later added to the beer for carbonation purposes.
  
  All of the fermenting tanks are glass lined and after they are emptied, they 
  are subjected to a thorough scrubbing and an inspection for chipping.
  
  
 
  Next the batch of beer is pumped into a stock room or 
  cellar where a temperature of 34 degrees is maintained. Here the beer is 
  pumped into more glass lined tanks for an aging period which varies between 50 
  and 60 days. It has a capacity of 15,000 barrels which, by the way is 
  4,950,000 bottles of beer. (A lot, huh?)
  
  FROM THE STOCK room the beer is sent to one of two places. If it is to be used 
  in draught taps it is pumped into a racking room or if it is to be bottled it 
  goes to a bottling house at one end of the brewery’s grounds.
  
  Just outside the stock room is a government meter which keeps check on every 
  drop of beer that goes into the racking or bottling rooms.
  
  In the racking room the beer is filtered and then pumped into a racking 
  machine, where through tubes, it enters a keg, while air is drawn off from the 
  keg at the same time.
  
  There is a special keg washing room where all kegs are washed in an alkaline 
  solution before going into the racking room to take on a load of beer.
  
  EACH WASHED keg is lined with pitch, also.
  
  In the bottling room, returned bottles are fed into a bottle washer where they 
  pass through five solutions of alkali and are brushed inside and out four 
  times. To top this off, each bottle is rinsed four times inside and out.
  
  “And, everything we use to clean the bottles with,” George said, “is 
  thoroughly scrubbed and cleansed too.”
  
  “Just like the Army,” was the writer’s comment, with tongue in cheek.
  
  After being washed and scrubbed and rinsed, the bottles are fed into a filler 
  and from the filler to a crowning machine.
  
  After passing the crowning machine the bottles go through a pasteurizer and 
  then are labeled, with each label dated in code. From the labeler the bottles 
  are fed into cases – and from the cases they go onto the trucks – from the 
  trucks to the stores – from the stores to your kitchen ice box.
  
  That’s the story of beer. Anyone who thinks creating a batch of grog is 
  amateur stuff had better re-read the process. For, in all of these stages 
  there are trained men working under Gus Fesenmeier – men who know how to ply 
  their trade.
  
  Fesenmeier’s brewery is one of 400 left in this country – where formerly there 
  were 2,000, with the 1,600 delinquent breweries becoming so because of the 
  expansion of the larger ones.
  
  It is the only brewery in West Virginia.
  
  It has a reputation in the art of brewing as one of the best in the country – 
  ranking high in the first third.
  
  It produces between 80,000 and 90,000 barrels of beer a year or between 
  29,700,000 to 30,000,000 bottles a year.
  
  FRANK FESENMEIER added a final, natural touch to the story when he said, 
  “People are constantly calling us up and demanding that we go out and clean up 
  the beer gardens. We’d like nothing better – but we don’t have the power to do 
  so."
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