The Fashion
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In 1904, owner Joseph S, Fields opened The
Fashion.
Located in a brick building at 845-847 3rd Ave.,
the store sold clothing for women and children.
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It seems Fields wasn’t exactly a modest man. In 1913, he
bought
a full-page advertisement in The Herald-Dispatch for what his
ad labeled “Huntington’s Greatest Ready-to-Wear Store.”
Nor did Fields stop there. Instead, his ad went on to lavishly
describe his store as:
“The store that wants your trade, the store that puts out the best goods
possible
for the price, the store that tries to serve you well on the solid
foundation
principles, offering the newest styles, never handling ‘Seconds’ or
trash. Advertising truth at all times, never resorting to bogus
reduction sales, allowing no discounts, paying no car
fares, selling for cash only, giving in each instance
full value expected or more.”
The Fashion was located adjacent to the
Foster Hardware Building.
In 1871, the same year Collis P. Huntington founded his new
town, Bradley W. Foster purchased a lot on the southwest
corner of 3rd Avenue and 9th Street. There he built a
small frame structure and opened
the Foster Hardware Store.
In 1894, Foster contracted with Walter Lewis
to replace the
wooden structure with a brick building. After Foster’s
death in 1922, Lewis purchased both the Foster
building and The Fashion building. Joined
together, the two buildings became the
long-time home of the Huntington
Dry Goods Co., later renamed
the Huntington Store.
Today, the old building houses the
Marshall Hall of Fame Café.
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Note: This Article and picture appeared in the Herald-Dispatch Newspaper on May 21, 2024.
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